Survey shows passengers want more control and shorter waiting times
Passengers want more control through their smartphones and shorter waiting times with the use of biometrics when travelling.
The International Air Transport Association’s (IATA) 2019 Global Passenger Survey has shown that passengers are looking to technology to improve their travel experience for more control and less waiting times.
The survey, which was based on 10,877 responses from passengers across 166 countries, identified some of the top passenger priorities as:
1. Having more personal control over their journey via their smartphone
Passengers want to use their personal device to control more aspects of their travel journey from booking to arrival.
An airline app was the preferred method of booking from passengers in North Asia and the second most popular choice among passengers in the Middle East. Booking through an airline website, although less popular than in 2018, remains the method of choice for most travellers globally.
More than half of passengers (51 per cent) said using a smartphone was their preferred method of check-in, which is a four per cent increase over 2018.
More than half of passengers said using a smartphone was their preferred method of check in
Most passengers (72 per cent) also wanted to be kept informed throughout their journey via travel notifications sent to their personal device. The survey also found that 83 per cent of passengers want to receive information on the status of their flight and 45 per cent would like information on their baggage.
Passengers also asking for information to help them plan their passage through the airport with 45 per cent wanting to know wait times at security and border control and 37 per cent wanting to know wait times at customs.
2. The use of biometric technology to speed up airport processes
The survey found that 70 per cent of passengers are willing to share additional personal information including their biometric identifiers to speed up processes at the airport. In addition, 46 per cent of passengers would prefer to use biometric identification instead of a paper passport for their journey and 30 per cent would opt to use a biometric token to board the plane.
“Passengers are willing to share more personal information if it removes hassle from their travel experience,” said Alexandre de Juniac, IATA’s Director General and CEO. “But it’s clear that concerns over data privacy remain. While the majority of passengers want to use biometric identification instead of a paper passport, 53 per cent of those that did not, said they were concerned about the security of their data. Passengers need to be confident that their data is safe.”
3. Tracking baggage
Over half of passengers (53 per cent) said that they would be more likely to check their bag if they were able to track it throughout the journey and 46 per cent said that they want to be able to track their bag and have it delivered directly to an off-airport location, if that service were available.
4. Shorter waiting times
The survey indicated that 80 per cent of passengers want to wait no longer than three minutes to drop off a bag. This increased to 10 minutes for queuing at immigration/customs for 79 per cent of travellers.
80 per cent of passengers want to wait no longer than three minutes to drop off a bag
Passengers (74 per cent) also want to wait no longer than 10 minutes for baggage delivery. Almost none want to wait longer than 20 minutes.
The survey also found that for nearly three quarters (74 per cent) of passengers, speed was the main benefit of using automated immigration gates/kiosks.
5. On-board Wi-Fi
Passengers want on-board Wi-Fi with some 53 per cent of surveyed passengers finding that Wi-Fi is important to have.
6. Passenger pain points
Passengers identified airport security screening process and border control as two of their biggest pain points when travelling. Having to remove personal items was identified as a pain point by the most travellers (60 per cent), closely followed by the removal of laptops and large electronic devices (48 per cent) and variations in screening processes at different airports (41 per cent).