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Swedavia’s strategy to restore trust and drive sustainable growth in the aviation industry

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4 April 2023

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For Issue 1 2023 of International Airport Review Jonas Abrahamsson, CEO of Swedavia, discussed how the aviation industry can regain the trust of passengers following disruptions last summer, continue driving sustainable transformation, and provide critical connectivity in an increasingly international world.

“As an industry, we need to restore confidence, and we can only do that by working together. Airlines, ground handlers, and airport operators, we are all in it together to deliver a product that lives up to expectations when it comes to punctuality, smooth passenger flow, and a pleasant start to the travel experience”, Jonas Abrahamsson, CEO of Swedavia, said.

It’s hard to find an example of another industry that was hit so hard by the COVID-19 pandemic, and on such a global magnitude as the aviation industry. Last year, however, was dominated by a sharp recovery for the industry and at Swedavia, which welcomed nearly 28 million passengers in 2022 – an increase of more than 130% – compared to 2021. The number of destinations serving Swedavia’s airports also grew sharply through continuous investments by new and existing airline customers reaching more than 300 destinations, and 90% of pre pandemic levels at Stockholm Arlanda Airport.

“We are all now racing to regain not just the critical capabilities we were forced to let go of as a consequence of the health crisis, but the trust of passengers affected by the fallout. At Stockholm Arlanda, we caught up from the second half of the summer thanks to considerable operational efforts and our terrific airport staff. We have since delivered a much better product, also at peak travel periods during this autumn and the past holiday season. Operations have run very smoothly and wating times at the security control for example have been sharply reduced and are back to normal, typically below five to 10 minutes,”  Jonas continued.

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