In conversation with Sarah Procter, Copenhagen Optimization at IAR Summit
Posted: 4 January 2023 | Sarah Procter | No comments yet
Watch this exclusive interview at the International Airport Review Summit 2022, where we caught up with Sarah Procter, Chief Commercial Officer at Copenhagen Optimization.
“Airports are giving back the power to passengers to be able to influence their own journey throughout the airport …”
At the International Airport Review Summit 2022, we caught up with Sarah Procter, Chief Commercial Officer at Copenhagen Optimization.
WATCH NOW!
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16 Oct 2025 | 14:00 PM BST | FREE Virtual Panel Discussion
Join us for this interactive session where industry leaders will explore how airports are adapting to the needs and values of Gen Z, the first truly digital-native, socially conscious, and tech-savvy generation.
What You’ll Learn:
- What drives Gen Z travel decisions, and how to respond
- How to harness digital tools, social media, and mobile-first strategies
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- Real-world examples from leading airports that are successfully engaging younger travellers
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Related topics
Airside operations, Digital transformation, New technologies, Passenger experience and seamless travel, Passenger volumes, Terminal operations
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