Europeans plan longer, higher-budget holidays in 2025 despite slight drop in travel intention

Europeans are planning longer, higher-budget holidays for spring and summer 2025, despite a small drop in the overall intention to travel. According to the European Travel Commission’s (ETC) latest Monitoring Sentiment for Intra-European Travel report, 72% of Europeans intend to travel over the next six months – a 3% decrease from 2024.

Details on the report about European travellers and holidays 

Travel enthusiasm remains strong in countries like Poland (80%), the UK (79%), the Netherlands, Spain (75% each), and Italy (73%). France (65%) and Germany (70%) rank among the least likely to travel.

Though traditional southern destinations still dominate, interest in the Mediterranean has declined by 8%. Alternative destinations such as Austria, Albania, Bosnia and Herzegovina, Belgium, and Bulgaria have seen a slight rise in popularity. More travellers are venturing off the beaten path, with 13% choosing lesser-known locations—these travellers also plan longer trips and higher spending.

“Despite ongoing global uncertainties, Europeans continue to prioritise meaningful travel experiences,” said Miguel Sanz, President of ETC. “Their robust confidence—reflected in longer stays, increased spending, and a willingness to explore further—signals a strong desire to reconnect with destinations and cultures across the continent.”

Spending intentions have increased notably. While 30% of travellers plan to spend between €1,501 and €2,500 per trip, 17% expect to exceed €2,500. Travel budgets are being channelled primarily into accommodation (27%), food and drink (20%), and destination activities (16%).

The report highlights generational preferences, with younger travellers more inclined to spend on shopping and luxury, while older tourists focus on comfort and dining.

Climate awareness is also shaping travel choices, with 81% saying it now influences their decisions—up 7% year-on-year. Some now monitor forecasts more closely (17%) or choose milder climates (15%), while others avoid destinations affected by extreme heat (14%).

Despite economic pressures easing, travel remains a top priority. As Europeans plan more sustainable and considered trips, destinations across the continent have an opportunity to manage visitor flows and promote less traditional hotspots.

see the full report here. 

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