Air India introduces digital refreshment vouchers linked to boarding passes

Posted: 29 May 2024 | | No comments yet

In a first-of-its-kind move by an Indian airline, Air India has partnered with iCoupon to turn passengers’ boarding passes into digital F&B vouchers during flight delays.

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Air India has introduced digital refreshment vouchers with its partner iCoupon for passengers to use when there are flight disruptions. 

For anyone that has experienced flight delays and has had to do their research to determine whether they are eligible for compensation and then spend hours chasing the airline for this compensation, this new initiative takes the leg-work away from the passenger and makes it automatic, instant and very  convenient.

The Air India pilot has been launched for passengers travelling to and from major airports London Heathrow, London Gatwick and Birmingham.

The airline has been working towards introducing new technology and solutions that enhance the passenger experience and this is just one of the latest initiatives. 

Using iCoupon technology, Air India can issue digital vouchers that are automatically linked to the barcode on the passengers’ boarding pass. Retailers at the above UK airports can scan the boarding passes to redeem the vouchers, enhancing passenger convenience and providing a smoother experience during unintended disruptions. 

Customers can simply scan their boarding passes at participating outlets, to redeem against refreshments of their choice, for flight delays exceeding 120 minutes. Customers will be notified on SMS and email, alongside help and guidance of how and where to use their vouchers. 

Commenting on the launch, Rajesh Dogra, Chief Customer Experience Officer, Air India, said, In a first-of-its-kind move by an Indian airline, our partnership with iCoupon aligns with our commitment to prioritise passenger satisfaction and convenience. We are continuously working towards enhancing customer-facing digital experiences to ensure a comfortable journey for our guests even when faced with unanticipated disruption.” 

Richard Bye, CEO of iCoupon said, “Air India’s initiative to further enhance their passenger experience at what is usually a stressful period of time, is admirable and we’re very happy to welcome them to our fleet of airline partners around the world.”


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