New automated retail concept to launch at JFK Terminal 4

Credit: John F. Kennedy International Airport (JFK)

JFKIAT, the operator of Terminal 4 at John F. Kennedy International Airport (JFK), has announced its partnership with Hudson in launching a multi-brand automated retail concept, the first of Hudson’s locations of this kind in New York.

Located next to Five Borough Food Hall in T4, the new concept creates a contactless, 24/7 shopping destination, providing a diverse array of both globally recognised brands and local products for travelers to choose from. A wide selection of items from Brookstone, Apple, Beats, Bose, and Burt’s Bees are available for contactless purchase. The concept also features the first-ever Automated Teddy Machine from Build-A-Bear Workshop®.

“We are very pleased that JFK T4 is the home of Hudson’s first automated retail concept in New York,” said Roel Huinink, President and CEO of JFKIAT. “JFKIAT has continued to innovate T4’s offerings in the wake of the COVID-19 pandemic and enabling a more contactless customer experience is critical to our mission to restore confidence in air travel. This partnership with Hudson is our latest move to enable a safe, seamless, and fully digital purchase process, creating a safer and more seamless journey for customers and employees.”

“The opening of our new automated retail concept at JFK T4 continues to build on our longstanding partnership with JFKIAT, while elevating the specialty retail offerings we deliver for their international travelers,” commented Joe Landolfi, Senior Vice President, Operations of Hudson. “By combining a variety of leading, global brands with the unmatched convenience and accessibility that Hudson is known for, we are confident travellers of all ages will find everything they need and more in this innovative shopping experience.”

This offering is JFKIAT’s latest move to enable a contactless customer experience. Earlier in 2021, JFKIAT partnered with Inflyter and DFS Group to launch the branded digital marketplace for Duty Free shopping – T4 Marketplace. With the launch of the digital marketplace, JFKIAT also plans to expand the offering to include other retailers within T4 to provide customers with a wider range of products to shop. In 2019, JFKIAT launched AtYourGate at T4, giving customers the ability to order food and beverages on the AtYourGate app and have items delivered to their gate.