Saudia adopts Apple Share Item Location to enhance baggage tracking and passenger experience
Posted: 31 July 2025 | Gabriel Higgins | No comments yet
Saudia now uses Apple’s Share Item Location, enabling guests to securely share AirTag locations for lost bags, improving recovery, safety, and overall travel experience.
Credit: Apple
Saudia, the national flag carrier of Saudi Arabia, has introduced Apple’s Share Item Location feature to help locate lost or delayed bags with AirTags or Find My accessories. Guests can create a secure Share Item Location link via the Find My app on iPhone, iPad, or Mac, then submit it through Saudia’s digital portal. Location sharing ends automatically once baggage is recovered, can be stopped manually anytime, and expires after seven days.
Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, said: “As part of our ongoing commitment to digital transformation, we are elevating the guest experience through cutting-edge technology and innovative solutions. This integration of Apple’s Share Item Location feature underscores our dedication to providing world-class service and setting new standards in the aviation industry.”
Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology to detect missing devices or items nearby and report their approximate location back to the owner. The entire process is end-to-end encrypted and anonymous, so no one else, not even Apple or Find My network accessory manufacturers, can view an item’s location or information.
Join us live: Shaping the Next Generation of Hold Baggage and Air Cargo Screening
Join us live for an insightful webinar on 11th December at 14:00 GMT, in collaboration with Smiths Detection, as we explore the strategic balance of operational efficiency, regulatory compliance, and sustainability in high-volume security environments.
This session offers a focused look into future-proofing your security strategy.
Key learning points
- Cost Reduction: Strategies to minimize bag travel time while simultaneously reducing operational costs.
- Regulatory Roadmap: Insights into the next wave of regulatory changes and their impact on future investment decisions.
- Sustainable Systems: Practical approaches to building sustainability into security systems and lowering the total cost of ownership (TCO).
- Scalable Solutions: Real-world examples of scalable systems supporting current airport growth and preparing for tomorrow.
Register now for expert insights, case studies, and actionable strategies on operational efficiency!
Guests can access this feature by ensuring their Apple device is updated to iOS 18.2, iPadOS 18.2, or macOS 15.2 or later.
Stay Ahead in Aviation — Subscribe for Free!
Get exclusive access to the latest aviation insights from International Airport Review — all tailored to your interests.
✅ Expert-Led Webinars – Learn from industry leaders
✅ Weekly News & Reports – Airport updates, thought leadership, and exclusive interviews
✅ Event Invitations – Be part of the International Airport Summit
✅ Partner Innovations – Discover the latest industry trends
Choose the updates that matter most to you. Sign up now and stay informed, inspired, and connected — all for free!
Thank you for being part of our community. Let’s keep exploring the future of aviation together!
Stay Connected with International Airport Review — Subscribe for Free!
Get exclusive access to the latest airport and aviation industry insights from International Airport Review — tailored to your interests.
✅ Expert-Led Webinars – Gain insights from global aviation leaders
✅ Weekly News & Reports – Airport innovation, thought leadership, and industry trends
✅ Exclusive Industry Insights – Discover cutting-edge technologies shaping the future of air travel
✅ International Airport Summit – Join our flagship event to network with industry leaders and explore the latest advancements
Choose the updates that matter most to you.
Sign up now to stay informed, inspired, and connected — all for free!
Thank you for being part of our aviation community. Let’s keep shaping the future of airports together!
Related topics
Airlines, Apps, Artificial intelligence (AI), Baggage handling, Data, Digital transformation, Information technology (IT), Innovation, Passenger experience and seamless travel, Security
Chief Executive Officer
CEO
Chief Operating Officer
Head of Operations, Safety and Emergency
Chief Strategy Development Officer
Head of Operations
Airport General Manager
CEO
Chief Executive Officer