Saudia adopts Apple Share Item Location to enhance baggage tracking and passenger experience

Credit: Apple

Saudia, the national flag carrier of Saudi Arabia, has introduced Apple’s Share Item Location feature to help locate lost or delayed bags with AirTags or Find My accessories. Guests can create a secure Share Item Location link via the Find My app on iPhone, iPad, or Mac, then submit it through Saudia’s digital portal. Location sharing ends automatically once baggage is recovered, can be stopped manually anytime, and expires after seven days. 

Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, said: “As part of our ongoing commitment to digital transformation, we are elevating the guest experience through cutting-edge technology and innovative solutions. This integration of Apple’s Share Item Location feature underscores our dedication to providing world-class service and setting new standards in the aviation industry.”

Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology to detect missing devices or items nearby and report their approximate location back to the owner. The entire process is end-to-end encrypted and anonymous, so no one else, not even Apple or Find My network accessory manufacturers, can view an item’s location or information.

Guests can access this feature by ensuring their Apple device is updated to iOS 18.2, iPadOS 18.2, or macOS 15.2 or later.

SIGN ME UP