Depart.A.Mental brings innovative retail concept to Arlanda Airport with top global and Swedish brands

Credit: Swedavia Airports

Depart.A.Mental, an innovative retail concept by Swedish retail-tech company Co-X, is set to open at Stockholm Arlanda Airport’s (ARN) Terminal 5 on 20 March 2025. The 300-square-metre store will feature a dynamic mix of fashion, beauty, technology, accessories, and lifestyle products, combining established classics with niche and cult-favourite brands.

Details of the innovative retail concept

Depart.A.Mental offers a retail-as-a-service model, allowing brands to rent space and access staff, signage, and premium retail exposure. This setup makes it easier for brands to establish a physical presence without traditional retail constraints.

“We are really looking forward to welcoming Depart.A.Mental and Co-X to the Marketplace. The venture is unique and innovative and will bring a vibrant and ever-changing retail experience in line with our commercial strategy,” says Charlotte Ljunggren, Director of Marketing & Commercial Development at Swedavia.

The store will showcase international brands like Diptyque and Nothing, alongside Swedish favourites such as Ahlvar Gallery, Sandqvist, and Mantle. It will also feature Teenage Engineering, Void Watches, Sleepers, Residus, Skinome, and Selahatin, offering a curated selection focused on innovation and quality. Additional services, such as an on-the-go beauty bar, will enhance the shopping experience.

“Depart.A.Mental is about more than sales. We create a meeting place where consumers can discover both established and new brands in an inspiring environment. Arlanda is the perfect platform for our next expansion – a global hub with unbeatable brand exposure,” says Clara Lindsten, COO of Co-X.

The concept, which first launched at Westfield Mall of Scandinavia in 2023, now expands to Arlanda, providing brands with an opportunity to reach an international audience.

“With our new shop-in-shop at Arlanda, we will meet the demand from customers from all over the world,” says Marina Davarinou, CEO of Mini Rodini.

Depart.A.Mental opens at Arlanda’s Marketplace in Terminal 5 on 20 March 2025. Confirmed brands include Diptyque, Mini Rodini, Sandqvist, Mantle, Pixi, Ceremonia, Nothing, and C’est Normal.

SIGN ME UP