SYD welcomes Australia’s first ‘department store’ for terminals
Sydney Airport has announced an Australian first, with the unveiling of a department store concept for the airport’s domestic terminals.
Credit: Artist's impression of Heinemann's fashion area in SYD
Sydney Airport (SYD) and Heinemann have announced an Australian first, with the unveiling of a department store concept for the airport’s domestic terminals (T2 and T3), scheduled to open in July 2023.
The concept spans more than 2,270sqm across both terminals, 1,765sqm in T2 and 506sqm in T3, and will offer a full suite of fashion, accessories, watches, jewellery, perfumes, cosmetics, skincare, confectionery and wines and spirits.
A mix of iconic Australian brands and international bestsellers will be available across both terminals, with the retail mix curated to reflect each terminal’s passenger base.
For example, the T2 store will prominently feature designer streetwear and athleisure, as well as on-trend product categories such as niche fragrances and clean skin in a more playful, vibrant retail environment catering to leisure travellers and a youthful passenger demographic.
T3 will deliver a more elegant, luxurious design and a retail offer focused on gifting, and premium and luxury fashion, accessories and beauty brands appealing to discerning shoppers and more seasoned business travellers.
Heinemann will operate the stores on a five-year concession, expanding its footprint from its current duty-free concession which runs to 2029 at the T1 International Terminal.
Mark Zaouk, Sydney Airport’s Executive General Manager – Commercial commented: “The retail experience in our T1 International terminal is amongst the best in the world and I’m excited that we are now able to bring a similar experience to domestic passengers.
“Heinemann delivered a strong vision for what we wanted to achieve, and it was a natural fit to extend our partnership to T2 and 3 to provide a cohesive, high-quality shopping experience across the airport.”