Dubai International becomes world’s first smart reading airport
Passengers travelling through Dubai Airport will now have free access to an extensive collection of their favourite publications online as part of the airport’s bid to become more contactless and paperless.
Passengers flying through Dubai International Airport (DXB) now have free access to a collection of more than 7,000 leading magazines, newspapers, journals and comics, making DXB the world’s first ‘smart reading airport’.
A fully contactless and paperless digital experience – which uses geo-fencing satellite technology – the airport’s partnership with Magzter enables customers travelling through DXB to download the latest issues of world-renowned publications on their own devices, to read in the airport and onboard their flights.
DXB’s ‘Smart Reading Zone’ can also be accessed by logging onto the airport’s super-fast and free Wi-Fi network, which acts as a gateway to the extensive collection of publications. These include regional favourites – such as Forbes Middle East, Vogue Arabia, What’s on Dubai and Emirates Woman – as well as bestselling international titles – such as Cosmopolitan, Elle, GQ, Harper’s Bazaar and Reader’s Digest.
Eugene Barry, Dubai Airports’ Executive Vice President – Commercial, commented: “We’re delighted to partner with Magzter to offer another world-class digital experience at DXB, at a time when travellers are seeking minimum contact, customised choices and ultra-convenience. The addition of Magzter bolsters the growing range of lifestyle experiences available via DXB’s super-fast Wi-Fi network, following our existing partnerships with OSN for streaming movies and TV shows and Anghami for music playlists. We’re looking forward to unveiling more game-changing digital experiences in the near future.”
Girish Ramdas, CEO of Magzter Inc., said: “Being a frequent flyer, I have always felt the need for compelling value-added services at airports to engage travellers, especially something that works both inside the airport as well as downloadable to be used in-flight. In this direction, we’re delighted to turn Dubai International into the first smart reading airport in the world. We’re confident that millions of passengers will enjoy reading their favourite magazines and newspapers with Magzter at Dubai International, which will also make their flights out of Dubai more entertaining.”