Promoting learning and change
Mats Berglind, Interim Head of Innovation and Digital Innovation Manager at Swedavia, reveals how a swift proof of concept process can help airports to promote positive change and ultimately become more efficient.
IT IS very common for speakers in this day and age to talk about Kodak and the company’s fall when the digital camera took over the market. “They didn’t understand that the market was changing…” To this I say that I think they did – but it is one thing to see change coming and another to actually change the company accordingly. Today, many companies know that ‘what got us here, won’t take us there’, but what does that mean? What needs to be done differently? And what new abilities does the company need?
At Swedavia we concluded that it was crucial for us to understand new products, services and customer behaviour in our own, and in other, markets. We have had, and continue to have, a great market insight team which scans the markets for new trends and compiles competitive analysis. What we needed was to quickly gain insights through learning. We needed a methodic way to do fast proof of concepts and experimentation. Swedavia was inspired by the Lean Start-Up methodology, and based on this, we created a new entity which we named ‘the Function Factory’. We have now been using it for almost three years and are currently completing a new proof of concept every month.
The rest of this content is restricted - login or subscribe free to access
Thank you for visiting our website. To access this content in full you'll need to login. It's completely free to subscribe, and in less than a minute you can continue reading. If you've already subscribed, great - just login.
Why subscribe? Join our growing community of thousands of industry professionals and gain access to:
- bi-monthly issues in print and/or digital format
- case studies, whitepapers, webinars and industry-leading content
- breaking news and features
- our extensive online archive of thousands of articles and years of past issues
- ...And it's all free!