Whitepaper: Using social media to engage with passengers
17 August 2016 • Author(s): BizTweet
Now more than ever it is crucial for airports to provide timely and relevant updates to passengers. Social media is a key communication platform for airports and the number of airports using Twitter feeds to engage with their customers is on the rise.
In this whitepaper, BizTweet highlights the importance of using social media to inform passengers of flight information and updates, thus creating a better customer experience, whilst also analysing how the world’s leading airports interact with their passengers via social media.