Heathrow case study: Reserve & Collect digital marketplace

Posted: 21 November 2018 | AOE | No comments yet

Creating the future of digital travel retail: Case Study how Heathrow and AOE transformed Heathrow’s Reserve & Collect Boutique into a digital omni-channel marketplace based on AOE’S award-winning OM³ platform.

Heathrow already had a Reserve & Collect service, which was largely operated by the Heathrow call centre. However, it was limited by high maintenance requirements, a limited number of products and manual fulfilment. Products of the individual retailers were entered manually, the product data came randomly in various formats.

The challenge of digital transformation of airports

The new digital marketplace was to replace the existing Reserve & Collect system, with Heathrow putting great emphasis on a scalable, future-proof solution with significantly reduced maintenance requirements and automated processes. The integration of existing and future services and third-party providers was also an important factor.

Highlights:

Digital Marketplace: All shops, products and airport services consolidated on one platform
Digitalsed processes: Automation of product maintenance, order management and fulfillment
Omnichannel Commerce: Seamless shopping experience across all devices, sales and communication channels

For more information, please visit: aoe.com/heathrow

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Latest News

Heathrow case study: Reserve & Collect digital marketplace

The challenge of digital transformation of airports

Are you ready to meet the expectations of Gen Z travellers? Join our virtual panel to discover how airports can engage the next generation of passengers.

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Latest News

Heathrow case study: Reserve & Collect digital marketplace

The challenge of digital transformation of airports

Are you ready to meet the expectations of Gen Z travellers? Join our virtual panel to discover how airports can engage the next generation of passengers.

Related topics

Related airports

Related organisations

Related regions

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