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BlipTrack operations at Birmingham expanded to streamline operations

BlipTrack solutions will be expanded to cover all processes at Birmingham Airport, to help make more informed strategic resourcing, facility and expansion planning decisions, following successful queue management strategies.

BlipTrack operations at Birmingham expanded to streamline operations

Four-time winner of the Star UK Airport of 2018, and named the most family-friendly airport in the UK and Ireland, Birmingham Airport is taking new innovative measures to keep its operations run smoothly. The airport, which handled over 12 million travellers last year, announced that it is expanding its BlipTrack solution, which will allow them to better utilise resources, forecast the consequences of deviations to planned operations, improve the layout of existing facilities, as well as, guiding future expansion plans. Besides more efficient operations, the data will also help Birmingham Airport provide a better passenger experience. 

Chris Wilson, Head of Terminal Operations, at Birmingham Airport, said: It is a really exciting time for Birmingham Airport, as we have recently published our draft Master Plan that looks ahead to the year 2033. During this time the airport will develop and invest in its facilities to handle the expected 40 per cent growth in passengers. Vital to this programme is a deep understanding of airport capacity, bottlenecks and constraints, and Bliptrack is key to this. By investing in complete journey measurement from the kerb to the gate, the airport will develop an even greater knowledge of the customer journey and help to shape its future. This latest step in the measurement of the passenger journey builds on the great work that we have undertaken with Veovo since 2016.”

The roll-out will broaden Birmingham Airport’s view and understanding of how people move and use facilities and how processes affect them, from arrival to departure. Thanks to the advanced data analytics in the BlipTrack platform, Birmingham Airport will be able to not only view what’s happening as it happens but also compare current operations against expected. It will allow Birmingham Airport to optimise the entire passenger journey, rather than sub-optimising isolated areas. Patterns can be averaged over any time of day, specific periods, or for various areas, allowing the airport to understand how travellers, processes and services influence and interact with one another.

Preben Andersen, Sales Manager at BlipTrack, Veovo, said: “We are thrilled that Birmingham Airport has decided to expand BlipTrack to understand the passenger journey from start to finish to help keep things running smoothly and predictably. We are looking forward to helping the airport achieve their operational goals, and ensure that travellers enjoy a smooth travel experience” 

Birmingham Airport joins a host of other airports, including Amsterdam, Auckland, Bristol, Keflavik and Billund, that are leveraging the in-depth holistic insights of the solution, to help guide expansion plans, streamlining processes, optimise facilities and services, to accommodate rapid passenger growth and create a seamless travel experience as possible.

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