Swarovski jewellery opens pop-up store at Hamburg Airport

CREDIT: OLIVER SORG, HAMBURG AIRPORT

It sparkles and glitters at Hamburg Airport: in cooperation with Gebr. Heinemann, the Austrian crystal and jewellery house Swarovski is opening its WonderColor pop-up-store in the Airport Plaza. From the beginning of July to the end of September, travellers can discover special products in a relaxed atmosphere. The space is 15sq metres in size.

“At Hamburg Airport, we want to offer our passengers a wide variety of shopping opportunities. Pop-up stores are a good way to present our passengers with a changing and always new range of products. I am all the more pleased that we can now present our passengers with a range of very exclusive jewellery in the new Swarovski pop-up. The new pop-up store ideally complements the range of top international brands on offer here at the airport,” says Lutz Deubel, Head of Center Management at Hamburg Airport.

For Swarovski, it is the first WonderColor pop-up-store at an airport in the Europe-Arabia-Africa economic region. Vivian Lehmann, Managing Director of Heinemann at Hamburg Airport, is delighted about the cooperation: “We are very proud and happy that Heinemann in Hamburg has been chosen as the first travel retail location in the EMEA region for the new WonderColor pop-up-store. The bright green of the pop-up space and the colourful pieces are an exciting eye-catcher and will delight travellers heading off on their summer holidays.”