Europeans plan longer, higher-budget holidays in 2025 despite slight drop in travel intention
New ETC data reveals Europeans are prioritising longer trips, spending more, and exploring alternative destinations amid evolving travel preferences.
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New ETC data reveals Europeans are prioritising longer trips, spending more, and exploring alternative destinations amid evolving travel preferences.
Long-haul travel sentiment to Europe weakens for 2025, with affordability concerns driving cautious intentions. Multi-destination trips and off-season travel remain key trends.
28 October 2024 | By
The European Travel Commission has released its latest research on European traveller’s plans between October 2024 and March 2025, with a 6% increase in the number of travellers from last year to 73%.
A report by the European Travel Commission (ETC) and Eurail BV has found that international travellers are prioritising safety and quality.
Travellers display reluctance to visit Europe, according to the Long-Haul Travel Barometer by the European Travel Commission.
The U.S. remains Europe’s largest long-haul market, exhibiting the strongest rebound to date and the return of Chinese travellers to Europe is expected to be gradual, with full recovery not likely before 2026.
Despite increasing cost-of-living pressures, travel remains a priority for Europeans, with 77% planning to take a trip in the first half of 2023 and 63% favouring international trips within the continent.
In spite of the growing cost-of-living concerns, European traveller's appetite for travel continues to rise with 70 per cent planning a trip in the next six months.
According to the European Travel Commission’s Long-Haul Travel Barometer for summer 2022, the appetite for overseas travel to Europe from several source markets has slightly improved compared to 2021.
In the European Travel Commission’s quarterly report, it has been predicted that European tourism will remain resilient despite the impact of the COVID-19 pandemic, as well as current economic and geopolitical headwinds.
As a representative for national tourism organisations across Europe, the European Travel Commission has issued a statement expressing solidarity with the people of Ukraine.
Despite the challenging end to 2021 and ongoing COVID-19 travel restrictions, travel prospects across Europe shows more resilience, with signs of optimism for the early 2022 summer months.
With high vaccination rates in Europe, the European travel demand is prepared for a significant recovery however, volumes are not due to surpass pre-COVID-19 pandemic levels until 2024.
According to research released by the European Travel Commission, desire and confidence for travel remains strong across Europe, indicating a positive tourism outlook for the coming months.
Despite the rising Delta variant and COVID-19 cases throughout the EU, 70 per cent of Europeans surveyed remained positive during summer 2021, with plans to travel between July 2021 and January 2022.