Europeans’ feel more confident and relaxed about travel in coming months
According to research released by the European Travel Commission, desire and confidence for travel remains strong across Europe, indicating a positive tourism outlook for the coming months.
Although the peak summer season has been left behind, the desire for travel remains strong across Europe. 66 per cent of Europeans plan trips through March 2022, while increased confidence on when, where, and how to travel indicates a positive tourism outlook for the coming months. This is according to the latest research on ‘Monitoring Sentiment for Domestic and Intra-European Travel – Wave 9’1 by the European Travel Commission (ETC), which provides timely insights on Europeans’2 short-term travel intentions and preferences during the COVID-19 pandemic.
Eager travellers are more open to short-term trips
For the first time since October 2020, Europeans’ travel plans are spread evenly over the next six months: 26 per cent are opting for trips between October and November, 28 per cent between December 2021 and January 2022, and 25 per cent will travel in February and March 2022. These results indicate that an increasing number of Europeans are no longer in a ‘waiting mode’ to travel and feel much more confident to embark on spontaneous trips.
As travel sentiment continues to improve and pandemic restrictions become the new normal, ‘travel-ready’ Europeans are more determined to adhere to their travel plans (up 39 per cent over the previous survey), rather than wait or postpone.
European city breaks are a top last-minute getaway
Intra-European getaways are now at the forefront, indicating enhanced comfort to travel internationally: more than one in two Europeans with short-term travel plans will head to other European countries, a 41 per cent surge since September 2020. Meanwhile, preferences for domestic trips (32 per cent) decreased by 18 per cent over the past 12 months. Mediterranean destinations rank highest on travellers’ destination wish list, with Spain and Italy (both nine per cent), France (eight per cent) and Greece (seven per cent) as the top preferences.
Desire for city breaks (18 per cent) has now reached a peak for 2021 with a 43 per cent rise since summer 2021, though the appeal of a holiday at the coast also remains strong. At the same time, trip planning is becoming more last-minute, since only 29 per cent of Europeans with travel plans for October or November have fully booked their trip. This drops further, to 15 per cent, among those travelling later in 2021. Higher interest in city breaks and last-minute bookings is another indicator of the gradual return to normality and towards more spontaneous trips in the near future.
More city breaks come along with the increased popularity of shorter trips of up to three nights (30 per cent of city break travellers). Shortening trip length also affects budgets, as the share of travellers intending to spend up to €500 on their trip grows by 20 per cent compared to the previous survey, to the detriment of higher expenditure levels (€1,000+).
Preference for air travel increases, though health and safety concerns remain strong
Despite a lingering hesitancy towards air travel, over 50 per cent of ‘travel-ready’ Europeans are now eager to switch to air transport (a 13 per cent increase over the previous survey). This is another sign of improved consumer confidence towards using commercial flights to optimise travel times.
Despite their increased eagerness to travel in the next six months, 63 per cent of ‘early bird’3 travellers still rely on health and safety protocols at the destination as it makes them feel more comfortable and likely to enjoy their trip. Destinations and tourism businesses should reassure travellers through effective COVID-19 measures, particularly in relation to the areas of most concern: air travel, in-destination transportation, and local attractions.
1. Wave 9 features data collected in September 2021.
2. Germany, United Kingdom, France, Netherlands, Italy, Belgium, Switzerland, Spain, Poland, and Austria.
3. ‘Early-bird’ travellers and ‘travel-ready’ Europeans refer to survey respondents who are planning to travel in the next six months.