Heathrow Airport launches largest beauty and wellness campaign with exclusive offers and immersive experiences for travellers

Credit: London Heathrow Airport

London Heathrow Airport (LHR) has launched Redefine Your Beauty, a major beauty and wellness-focused campaign running from 7 August to 5 October across all four terminals. In partnership with retail operator Avolta through its World Duty Free stores, this is the largest joint beauty event ever to take place at Heathrow. It will showcase the wide range of beauty brands and offers in store, while enhancing the passenger experience with immersive activations and exclusive promotions.

Travellers will be taken on a multi-sensory journey combining luxury, innovation and wellness. The campaign features pop-up experiential zones and retail activations from leading beauty names. Weekly brand takeovers will include Clinique, Jo Malone London, Molton Brown, MAC, Charlotte Tilbury, Penhaligon’s, Elemis, Parfum de Marly, Moroccanoil, Memo and La Roche Posay. There will also be themed brand events in World Duty Free at Terminal 3 and live experiential events across all terminals.

Dedicated Beauty Bars will host live masterclasses on popular products, alongside interactive technology such as skin analysis machines and fragrance engraving stations. In Terminal 5’s Personal Shopper Lounge, all passengers can enjoy complimentary luxury treatments before their flights. These include Molton Brown’s Signature Hand and Arm Massage, La Mer’s Accelerated Renewal face treatment, Estée Lauder’s Age Reversal rituals, neck and shoulder massages, and Elemis Fly & Go treatments such as ultrasonic peel, cryotherapy and LED mask therapy.

C: LHR.

A special offer will run for the duration of the campaign. Passengers who spend £200 on three or more beauty items, including skincare, fragrance, suncare and make-up, will receive a free luxury beauty bag worth up to £200. Brands featured include Moroccanoil, Elizabeth Arden, Penhaligon’s, Byredo, P20, Memo, Benefit, Amouage, Molton Brown, Elemis, Versace, Estée Lauder, Parfum de Marly, Augustinus Bader and Charlotte Tilbury. The offer is available in all main World Duty Free stores and via Reserve & Collect, while stocks last. Heathrow Rewards members can also earn double points, up to 1,000, on qualifying beauty purchases.

The campaign extends beyond beauty, with Heathrow’s food and drink outlets offering dishes inspired by health and wellbeing. Travellers can enjoy poke bowls at Yo Sushi, shakshuka at Pilots, herbal teas at Fortnum & Mason, steamed seabream with romesco or a granola bowl at Plane Food, seabass and noodle bowls or Clean Green smoothies at Jones the Grocer, flaked roasted salmon with lentil and green chickpea salad at Evergreen, firecracker chicken salad at Leon, and salmon fillet with vegetables at Wild Olive.

This initiative follows Heathrow’s announcement of a £10 billion private investment plan, which includes creating new space in existing terminals. The investment will deliver smoother journeys, new lounges, shops and restaurants, making Heathrow a more enjoyable, resilient and efficient hub for millions of passengers each year.

Nancy Stewart, Head of Duty Free, Luxury, Fashion and Shopping Services at Heathrow, said: “This campaign is a celebration of all things beauty, wellness and innovation – and is the largest beauty event ever to take place at Heathrow. We’re proud to offer our passengers an elevated retail experience that reflects our commitment to making every journey better.”

Eve Fifer, Commercial Director UK at Avolta, added: “Redefine Your Beauty is a fantastic example of what happens when great collaboration meets a bold ambition. Together with Heathrow and our brand partners, we’ve created a campaign that brings beauty to life in new, exciting ways, elevating the passenger experience through immersive moments, exclusive offers, and the very best of global beauty. We’re proud to be part of this milestone event that puts travellers and innovation at the heart of the journey.”

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