Changi Airport elevates customer experience with revamped loyalty programme
Posted: 8 October 2024 | International Airport Review | No comments yet
Changi Airport has revamped its Changi Rewards loyalty programme, introducing new perks like enhanced parking, birthday vouchers and an exclusive tier for top spenders, aimed at enriching the customer experience.
Credit: Changi Airport
Singapore’s Changi Airport has announced that it has enhanced its shopping and dining experiences with a comprehensive revamp of its loyalty programme, Changi Rewards. Managed by Changi Airport Group (CAG), the programme offers new perks aimed at enriching the customer journey for both casual visitors and frequent travellers, including the introduction of the exclusive Monarch tier for its most valued patrons.
Membership to Changi Rewards is free, attracting over two million members. Participants can earn points at most shops and restaurants across the airport’s terminals and Jewel Changi Airport, redeemable for rewards such as attraction tickets, e-vouchers, parking vouchers and KrisFlyer miles. A unique feature of the programme includes GST-absorbed shopping at participating outlets, allowing members to enjoy year-round savings of up to 9% on purchases.
The revamped programme includes several new benefits to enhance customer engagement. All members can now enjoy differentiated birthday rewards, with Gold and Platinum members receiving vouchers valued at S$20 and S$40, respectively, redeemable at any participating outlet.
Join us live: Shaping the Next Generation of Hold Baggage and Air Cargo Screening
Join us live for an insightful webinar on 11th December at 14:00 GMT, in collaboration with Smiths Detection, as we explore the strategic balance of operational efficiency, regulatory compliance, and sustainability in high-volume security environments.
This session offers a focused look into future-proofing your security strategy.
Key learning points
- Cost Reduction: Strategies to minimize bag travel time while simultaneously reducing operational costs.
- Regulatory Roadmap: Insights into the next wave of regulatory changes and their impact on future investment decisions.
- Sustainable Systems: Practical approaches to building sustainability into security systems and lowering the total cost of ownership (TCO).
- Scalable Solutions: Real-world examples of scalable systems supporting current airport growth and preparing for tomorrow.
Register now for expert insights, case studies, and actionable strategies on operational efficiency!
Parking privileges have also been improved. Gold members receive one hour of free parking daily without any minimum spend requirement. Platinum members can enjoy up to four hours of free parking per day.
In addition, the newly launched Monarch tier is designed for elite members who spend over S$25,000 annually. This by-invitation-only tier offers exclusive benefits, including a 4% rebate on purchases, year-round complimentary parking and personalised shopping and dining services from the Monarch Concierge team. Monarch members also benefit from priority parking with over 20 reserved spots at the airport terminals and Jewel.
Jeffrey Loke, Senior Vice President of Pricing and Commercial Strategy at CAG, said: “With the Changi Rewards refresh, we aim to give both loyal and new customers even better reasons to shop and dine at Changi Airport.”
The airport’s vibrant retail ecosystem plays a crucial role in attracting visitors, and enhancements to the loyalty programme are expected to increase footfall, benefiting both customers and tenants. Upcoming events like the Changi Festive Village will further enliven the airport’s offerings, ensuring it remains a dynamic hub for travellers and locals.
Join our free webinar: Beyond silos: How ecosystem thinking elevates the airport experience
In today’s complex aviation landscape, airports are moving beyond siloed operations to embrace a new era of collaboration. This webinar focuses on how leading airports are using ecosystem thinking to adapt, personalize, and continuously improve every touchpoint, boosting both passenger satisfaction and non-aeronautical revenue.
Date: 13 Nov | Time: 10:00 GMT
REGISTER NOW TO SECURE YOUR SPOT
Can’t attend live? No worries – register to receive the recording post-event.
Chief Executive Officer
CEO
Chief Operating Officer
Head of Operations, Safety and Emergency
Chief Strategy Development Officer
Head of Operations
Airport General Manager
CEO
Chief Executive Officer