Mobile food ordering service introduced at Los Angeles Airport
The new mobile food ordering service, ‘LAX Order Now’, enables a contactless travel experience for passengers travelling through Los Angeles International Airport.
Credit: Los Angeles International Airport
Passengers travelling through Los Angeles International Airport (LAX) can now use their mobile device to order food and beverages from restaurants throughout the airport’s terminals – yet another way that passengers can have a tailored, contactless and comfortable experience while travelling through LAX.
The new service, ‘LAX Order Now’, is a collaboration between Los Angeles World Airports (LAWA), Unibail‐Rodamco‐Westfield Airports (URW Airports) and Grab. It is part of LAX’s digital marketplace strategy to enhance the travel experience by allowing guests to search, browse and order food and non‐alcoholic beverages from any of the dozens of participating restaurants across the airport. It also provides a way for passengers to order and pick up food without having any kind of physical contact with another person, which is key given the current pandemic.
Chief Executive Officer of Los Angeles World Airports, Justin Erbacci, said: “LAX is leading the airport industry in developing new ways for our guests to access all of the information and services that they need through their mobile devices. LAX Order Now is another step in creating that customised, seamless travel experience, while also keeping our guests safe with another touchless service.”
LAX Order Now is easy to use and does not require the download of a mobile app. Airport guests can simply use their camera app to scan one of many QR codes located throughout the airport or visit the website directly from their mobile device to search and browse menus from any participating restaurant.
Multiple forms of payments are accepted, including credit/debit cards, Apple Pay and Google Pay. Guests will pick up their orders from a designated pick‐up area, with seals on all packaging. LAX Order Now provides order updates and alerts to users when their order is ready for collection at one of the designated pick-up locations, which are clearly marked with signs.
Though URW Airports assisted in developing this service, concessionaires in seven LAX terminals – not just those managed by URW Airports – are participating in the programme, marking the first time such a uniform online dining service is available at LAX.
Mike Salzman, Executive Vice President and Group Director of URW Airports, said: “Partnering to keep people safe and healthy in the airport is key to restoring confidence in travel. LAX Order Now is a testament to how we can work together to bring new initiatives to market that create a more efficient experience, help drive sales and return airport employees to their jobs.”
There are more than 20 food and beverage locations currently available on the platform, and many more are set to be added soon. An in‐airport, contactless delivery option is also planned.