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Guide: How to design your airport space to maximise revenue

Enhanced sense of place and passenger satisfaction equals increased revenue and ROI. Learn how to utilize design to attract visitors, make them stay and spend.

Increased dwell time equals more revenue An extensive study from Intu shopping malls shows that if visitors stay for an extra one minute in their shopping mall, they spend an extra £55 million (1%) and for an extra 5 minutes then the total spend increases by £275 million (5%). In order to keep more people in a shopping centre for longer, Fischel says that everything from the “ambiance, to the signage” makes a huge difference to how long people will stay. (Intu)