Brussels Airport awarded best airport in the world for marketing
Posted: 26 September 2014 | Brussels Airport | No comments yet
Brussels Airport carried off the first prize at the World Routes Awards 2014 in Chicago on 23 September…
Brussels Airport carried off the first prize at the World Routes Awards 2014 in Chicago on 23 September. After being awarded winner of the Routes Europe award in the category of 4-20 million passengers in March 2014 and of the World Air Cargo Awards in June, Brussels Airport was announced as the overall winner at the prestigious World Routes conference and was also named as the winner in the 4m-20m passengers’ category.
The World Routes Awards were created in 1997. After being nominated by the airlines for excellence in developing existing and new routes, market research and marketing communication, candidates for the award have to submit additional information and marketing material. Brussels Airport already took home the overall World Routes award in 2012, making it the first airport to win this award twice.
Leon Verhallen, Head of Aviation Marketing, Brussels Airport, is delighted: “The Routes World award rewards the work of a whole team. This award strengthens our conviction that it is essential to provide a top quality service to our clients and to support all of our clients as best we can, regardless of their size. It also helps to make our country better known in the world.”
The World Routes Awards are handed out in several categories. Airports are divided into four categories based on their size: 0-4, 4-20, 20-50 and 50+ million passengers. There’s also a “Destination Award” for best tourism organization as well as an extra category for overall winner. Apart from being announced “overall winner”, Brussels Airport also won first prize in the category of airports with 4 to 20 million passengers a year.
In June of this year, BRUcargo was announced as the winner of the World Air Cargo Awards, the major award in the industry; a nice opportunity for Brussels Airport to position itself among the big players in the industry and to reconfirm its importance as reference airport in the air cargo sector.