Latest News

[GROW YOUR BRAND] International Airport Review’s Media Planner 2025: Get in Touch here!
[REGISTER NOW AND GAIN INSIGHTS] Breaking down silos and orchestrating data to unlock a smarter airport | Watch now!
[LATEST REPORT – READ NOW] Securing airports in an evolving threat landscape
NEW WEBINAR | REGISTER NOW – Become an airport that leads: How passenger experience delivers a competitive edge – 7 August
NEW WEBINAR | 16 OCT | Appealing to Gen Z passengers | REGISTER NOW !
webinar

Appealing to Gen Z passengers

16 October 2025

1:00pm

The rise of the Gen Z traveller is driving exciting new innovations and trends for the airport and aviation sector. Join us for this lively discussion to discover how airports are engaging this next generation of passengers.

Appealing to Gen Z passengersAs the first digital native generation, Gen Z is transforming the travel landscape with their unique values, preferences, and behaviours. Airports must adapt to meet the expectations of this influential demographic, whose spending power and travel habits are reshaping the travel industry.

Gen Z are politically activated, social media literate and tech-savvy. They are leading the charge for social change, social justice, sustainability, and challenging traditional gender roles.

Join us for an engaging webinar where we’ll explore strategies to effectively attract, engage, and retain Gen Z travellers. From leveraging technology and personalising the passenger experience to integrating sustainability and social responsibility into your operations, this session will provide actionable insights to stay ahead in a rapidly changing market.

Key points for discussion:

  • Understanding Gen Z: What drives their travel decisions and how to cater to their needs.
  • Tech-savvy solutions: The role of digital experiences, social media, and mobile platforms in engaging Gen Z.
  • Sustainability matters: How eco-conscious travel initiatives influence their airport and airline choices.
  • Personalised experiences: Tailoring services to create meaningful connections with this dynamic generation.
  • Inclusivity: How to ensure that all Gen Z passengers feel able to access travel and see themselves included in the airport space.

PANELLISTS

RomigThomas Romig, Chief Operations Officer at Brussels Airport

 

 

Ioanna PapadopoulouIoanna Papadopoulou, Director, Communications & Marketing at Athens International Airport S.A.

Ioanna started her career with the Hellenic Civil Aviation Authority. In 2001, she joined the Ministry of Transport and Communications as an advisor on Civil Aviation issues, and she held the position of the CEO of Olympic Airways-Services SA from December 2003 to May 2006. Between May 2006 and September 2009, Ioanna worked for the Hellenic Civil Aviation Authority as the Chief Negotiator/Senior Expert on Bilateral Air Services Agreements and International Relations. As of October 2009, Ioanna is the Director, Communications & Marketing at Athens International Airport. She was also presented with the ‘Woman of the Year’ award by the Air Transport News in 2014.

FAQs

Is the webinar free?
Yes – there is no charge to watch the webinar, either live or on-demand.

When will the webinar take place?
The webinar will be taking place on 16 October 2025, at 14:00 GMT, UK time. 

Can I watch the webinar later?
The webinar will be available to watch on-demand shortly after the live broadcast takes place.

What are the benefits of attending live?
During the live webinar, you will be able to pose questions to the speakers, which will then be answered during the live Q&A session at the end of the webinar.

How long will the webinar be?
The live webinar will last for up to sixty minutes

What do I need to watch this webinar?
All you need is a computer with an internet connection. It is advised to use headphones where possible for your own comfort. 

Send this to a friend