Become an airport that leads: How passenger experience delivers a competitive edge

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7 August 2025

12:00pm

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Join us for a virtual panel exploring how passenger satisfaction is becoming a key competitive advantage for modern airports. Hear directly from airport leaders at Luton (LTN) and Liverpool (LPL) as they share how smart technology and operational innovation are transforming the passenger journey, from check-in to departure. Discover how improving experience drives loyalty, boosts revenue, and futureproofs airport operations.

As airports face increasing pressure to improve efficiency, grow non-aeronautical revenue, and meet rising passenger expectations, the focus on customer experience has never been more critical. A seamless, stress-free journey isn’t just good for travellers – it directly impacts spending, loyalty, and overall airport performance. In this panel, we’ll explore how passenger satisfaction is not just a metric, but a strategic asset that drives competitive advantage in a rapidly evolving aviation landscape.

The virtual panel will address several key challenges airports are currently facing, including:

• Congestion and bottlenecks at check-in, security, and boarding
• Limited staffing and resources impacting operational efficiency
• Inconsistent passenger experiences leading to lower satisfaction and ratings
• Pressure to grow non-aeronautical revenue without compromising core operations
• Lack of real-time data to make informed decisions about passenger flow and resource allocation

As an airport, you may be grappling with how to balance operational demands with rising expectations for a smoother, more personalised passenger journey. This panel will provide practical insights into how technology, can help solve these issues and turn passenger experience into a measurable business advantage.

Key learning points:

• Discover how to turn passenger satisfaction into increased non-aeronautical revenue and long-term loyalty
• Explore new methods to reduce congestion and improve operational efficiency using real-time data
• Learn from LTN and LPL’s case studies and how their tech investments are transforming the passenger experience
• Ask our expert panel your questions and gain insights from airports leading the way in innovation

PANELLISTS

George Richardson, Co-Founder & CEO, AeroCloud

Driven by a relentless passion for success, George builds high-performing teams and scalable processes that catalyse business growth. His expertise spans from identifying untapped market opportunities to orchestrating commercial strategy and cultivating investor relationships, which together have created the essential conditions for AeroCloud’s success.

Drawing on his background as a professional racing driver, George infuses the business environment with some of his core sporting principles: disciplined execution, unwavering perseverance and seamless teamwork. He firmly believes that shared vision and collaborative synergy form the foundation of exceptional teams. George empowers others with the resources and guidance needed to surpass their perceived limitations and achieve extraordinary results.

Further Speakers to be announced!

 

 

 

FAQs

Is the webinar free?
Yes – there is no charge to watch the webinar, either live or on-demand.

When will the webinar take place?
The webinar will be taking place on 7 August 2025, at 13:00 GMT, UK time. 

Can I watch the webinar later?
The webinar will be available to watch on-demand shortly after the live broadcast takes place.

What are the benefits of attending live?
During the live webinar, you will be able to pose questions to the speakers, which will then be answered during the live Q&A session at the end of the webinar.

How long will the webinar be?
The live webinar will last for up to sixty minutes

What do I need to watch this webinar?
All you need is a computer with an internet connection. It is advised to use headphones where possible for your own comfort.