news

Gulf Air selects SITA for optimized network connectivity

0
SHARES

Posted: 28 November 2012 | SITA | No comments yet

Gulf Air and SITA have signed an agreement that will allow Gulf Air to use SITA’s network services to optimize its operations…

SITA Logo

Gulf Air, the national carrier of the Kingdom of Bahrain and SITA, have signed an agreement that will allow Gulf Air to use SITA’s network services to optimize its operations across 48 destinations where it operates.

The agreement, announced today in Manama, includes the provision of all private network, internet, voice, messaging and reporting services for Gulf Air. SITA will provide a variety of connectivity methods to the airline’s offices at airports in more than 20 countries across four continents. These will range from private MPLS-based connections to public internet connections and will include connectivity to Gulf Air’s air transport industry partners, a unique feature of SITA’s network which is embedded throughout its servicenet architecture. Through this optimization the airline expects cost savings of up to 22 percent in IP-related services at airports worldwide.

Samer Majali, CEO, Gulf Air, said: “Gulf Air recognizes the importance of technology as a key element of its business and has been proactively upgrading its technical capabilities to serve its customers faster, easier and more efficiently. The new technology optimization not only improves efficiencies across our business but also saves our communications costs significantly. SITA is a long-standing partner of Gulf Air and its continued focus on optimizing network communications by leveraging the latest technology has ensured that our partnership continues.”

Because of its dedication to the air transport industry, SITA can also supply cost-effective and inherently redundant connectivity at airports which is based on its private MPLS networks. Gulf Air will use these community-specific services, called SITA AirportHub, for access to its departure control systems at the 20 airports in which it operates.

Hani El Assaad, SITA President Middle East, India & Africa, said: “Gulf Air leads the way in its deployment of smart technologies. SITA’s efficient network connectivity enables savings and improved productivity for airlines and will support Gulf Air as it continues to make its operations leaner.”

Reserve your FREE place 

 

Are you ready to meet the expectations of Gen Z travellers? Join our virtual panel to discover how airports can engage the next generation of passengers.

16 Oct 2025 | 14:00 PM BST | FREE Virtual Panel Discussion

Join us for this interactive session where industry leaders will explore how airports are adapting to the needs and values of Gen Z, the first truly digital-native, socially conscious, and tech-savvy generation.

What You’ll Learn:

  • What drives Gen Z travel decisions, and how to respond
  • How to harness digital tools, social media, and mobile-first strategies
  • How sustainability, inclusivity, and personalised experiences shape Gen Z’s airport expectations
  • Real-world examples from leading airports that are successfully engaging younger travellers

Don’t miss your chance to learn from the airports leading this change – Register Now – It’s Free!

Related airlines

Related organisations

Send this to a friend