Salvador Bahia Airport has renewed its partnership with AFROPUNK Brasil, introducing arrivals set design, live DJs and a festival-focused virtual assistant for visiting attendees.
Salvador Bahia Airport (SSA) has renewed its partnership with AFROPUNK Brasil 2026 and remains the official airport of the festival, which takes place on 7 and 8 November at the Parque de Exposições in Salvador. The initiative brings the airport closer to an event dedicated to contemporary Black culture and extends the festival atmosphere beyond its stages.
From 1 November, the terminal has featured special set design in the arrivals area, including a dedicated photo space. On 5 and 6 November, passenger reception included live DJs, instant Polaroid photos and the distribution of stickers with messages such as “No racism”, “No homophobia”, “No transphobia” and “No hate”. The airport said the activations are intended to invite visitors into the festival spirit on arrival, with messages of respect, diversity and appreciation of differences.
Virtual assistant adds festival information for visitors
The experience also extends to the digital environment. The airport’s virtual assistant, Ana, has been given a dedicated information base on AFROPUNK Brasil, complementing the support it already provides on flights, services and terminal infrastructure. A special highlight added at the top of the chat directs users to the festival information.
Through the chat tool, members of the public can check dates and times, the daily schedule, the event location, transport options from the airport, luggage storage and ticketing. It also offers tips for enjoying the festival and details of the food options available at the terminal.
Daniela Franco, Communications Director at Salvador Bahia Airport, said the partnership is an opportunity to value Afro-Brazilian culture and make arrival in the Bahian capital the first chapter of the festival experience.
“The airport is often the first point of contact for those visiting Salvador with the city. Welcoming the AFROPUNK audience is also a way to celebrate the power of Black culture and show that diversity, inclusion, and respect should be part of all spaces. We want people to feel this connection from the moment they disembark in Bahia,” Franco said.
The initiative reflects the importance of AFROPUNK Brasil to Salvador’s cultural scene and tourism. In 2025, the platform brought together more than 65,000 people in person in the city and reached more than 12 million people, according to data released by the organisation.
In the Salvador edition, about 65 per cent of the audience came from outside the city, with visitors from all Brazilian states and 36 countries. The event also generated R$130 million in Salvador’s formal economy, according to the organisation.
Beyond the main edition in Salvador, the AFROPUNK platform also visited Rio de Janeiro and Recife in 2026, expanding its national presence and connecting different audiences through music, art, fashion and other expressions of Black culture.
With the renewal of the partnership, Salvador Bahia Airport reinforces its role as a gateway for those visiting Bahia and as a space that promotes encounters, experiences and connections with the state’s cultural diversity. The airport said the AFROPUNK experience begins before attendees reach the festival site, with the welcome starting as passengers arrive in Salvador.
No comments yet