Hong Kong International Airport now have their own gift cards

Airport Authority Hong Kong

Hong Kong International Airport (HKIA) are in partnership with 33 Finance, who are celebrating its 10th anniversary, with an airport gift card that was officially launched in May to establish industry trends. Yuen Tak Ching, Chairman of 33 Finance said: “Hong Kong International Airport is a major transportation hub attracting a large number of travellers and transit passengers every year, which makes it a significant shopping venue. In light of this, we have partnered with the airport to launch this gift card programme to offer a new and versatile gifting option for travellers to shop at ease.”

What can you do with it?

The HKIA Gift Card comes in four denominations:

• HK$ 1,000
• HK$ 2,000
• HK$ 5,000
• HK$ 8,000

They provide flexible options catered to different occasions and customer needs. Those who purchase or receive one can spend it on a myriad of shopping and dining experiences within the airport, from the latest luxury fashion brands and beauty stores to renowned wines. They are sold at HKIA Rewards Concierges and can be spent at over 90 retailers within the airport.

Would it be worth it for other airports to do it as well?

According to various market research, the global gift card market is projected to grow substantially around 10% to 20% in the coming years. In 2023, the global market for gift cards was valued at between $500bn to $800bn. It is expected to grow to between $2tn to $4tn by 2032.

The top ten countries in the gift card market are: China, India, the U.S., Canada, Mexico, the U.K., Germany, France, Russia, Netherlands, and Norway. Airports from these nations should consider expanding into this market to enhance their retail economy. 

For Hong Kong International Airport and other local shopping malls, it will also help drive sales and foster customer loyalty. Through giving and spending with the gift card, engaged consumers will develop stronger loyalty. As Mr Ching noted: “Our collaboration with Hong Kong International Airport further expands the local gift card market and provides consumers with greater convenience and more choices