In this International Airport Summit 2025 preview Gerri Sinclair discussed leveraging data and technology to deliver truly personalised passenger experiences.
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As part of the International Airport Summit LinkedIn interview series, supported by headline sponsors NATS and +impact, Gerri Sinclair, Chief Prioritisation, Planning and Performance Optimisation Officer of Vancouver International Airport explored how YVR is leveraging data, technology, and strategic planning to deliver a truly personalised passenger experience while maintaining operational efficiency.
Gerri dived into the ways airports can anticipate individual passenger needs in real time, explored how to balance personalisation with privacy and trust, and discussed emerging strategies for data resilience in airport operations.
Gerri also gave us a glimpse of what attendees can expect from the upcoming International Airport Summit, offering insights into the future of personalised, seamless travel experiences.
From real-world examples of passenger-focused initiatives to a forward-looking vision of “choose-your-own-adventure” journeys, the interview covered the challenges, opportunities, and innovations shaping the next generation of airport experiences.
Want to discuss your own data challenges with Gerri? Make sure you register to attend the International Airport Summit in Berlin on 19-20 November to hear her speak!
