Fort McMurray International Airport launches Hidden Disabilities Sunflower Programme
Posted: 14 July 2023 | International Airport Review | No comments yet
Due to YMM’s enrolment into the Hidden Disabilities Sunflower programme, wristbands, lanyards and pins are now available for free.


YMM trains employees to better assist passengers with hidden disabilities. CREDIT: FORT MCMURRAY INTERNATIONAL AIRPORT
More than ever before, passengers with hidden disabilities can easily travel through Fort McMurray International Airport (YMM). Thanks to YMM’s enrolment into the international Hidden Disabilities Sunflower programme, Sunflower wristbands, lanyards and pins are now available to anyone travelling through YMM at no cost. These indicators act as a simple tool to voluntarily share the passenger has a disability or condition that may not be immediately apparent – and that they may need a helping hand, understanding, or more time during their passenger journey.
There are hundreds of types of hidden disabilities. Globally, one in seven people live with a disability – and 80% are invisible. Thousands of businesses ranging from retail, travel and tourism participate in the Hidden Disabilities Sunflower programme – including 200+ airports globally.
“At YMM, we’re committed to offering our guests the most enjoyable passenger experience possible,” says Michael Sieger, VP, Air Service & Commercial Development of the Fort McMurray Airport Authority. “With the Hidden Disabilities Sunflower programme training, our employees and partners can better support passengers in their airport journey, while further enhancing YMM’s inclusive environment.”
Paul White, CEO of Hidden Disabilities Sunflower, is happy to see the programme expand, “We are thrilled to have YMM join the global Hidden Disabilities Sunflower. As the tenth Canadian airport to officially launch the Sunflower programme, YMM has helped us cross an important regional milestone as we continue to grow support for people living with non-visible disabilities.”
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