New data shows experience instore is more important than price for duty free

2024-08-29T06:29:36

Athens,,Greece,-,February,,11,2020:,Hellenic,Duty,Free,Shops

The global travel retail industry is encountering a significant shift in consumer behaviour, as shoppers increasingly prioritise experiential value over price in duty free shops. This is according to data from travel retail research agency M1nd-set.

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