Nice Côte d’Azur Airport launches personalised passenger app
23 February 2016 • Author: Katie Sadler, Digital Content Producer, International Airport Review
Nice Côte d’Azur Airport has launched a new app providing personalised information for passengers to coincide with the opening of the airport’s refurbished Terminal 1 retail area.
The latest beacon technology developed by SITA has been installed at Nice Côte d’Azur Airport’s Terminal 1 to provide passengers with personalised information via a new multifunctional app. The launch coincides with the launch of the newly refurbished Terminal 1 retail area and will also support the overhaul of the commercial area in Terminal 2 this year.
SITA’s beacons and Common Use Beacon Registry provides passengers with real-time, relevant information each step of the way throughout the airport experience. With beacons installed throughout the terminal, passengers who are using Nice Côte d’Azur Airport’s app will also receive retail information and offers relevant to their specific location. The Airport Premier Club passengers using the app will automatically earn points as they pass through the airport.
“Increasingly passengers are demanding more control over their airport experience”
Jean-Pierre Torres, Head of IT at Nice Côte d’Azur Airport said: “Increasingly passengers are demanding more control over their airport experience. They want to personalise the services they receive from the airport to their own requirements or needs. SITA’s beacon technology allows us to deliver on this expectation and offer a highly tailored experience to our passengers, in particular our frequent flyers. Indeed this technology will facilitate access to Fast Track Security for Airport Premier Gold members, allowing them to use their frequent flyer card automatically.”
Dave Bakker, SITA President, Europe said: “Beacon technology unlocks a world of opportunity for airports. With a clear view of who the passengers using the app are and where they are in the airport, Nice Côte d’Azur Airport is able to offer a wide range of tailored services. The airport has recognised this potential and we will continue to work together with the airport team to leverage this technology to further enhance the overall passenger experience at Nice.”
Nice Côte d’Azur Airport app provides contextual information for each passenger
The beacon registry holds a large source of data and provides each beacon with relevant information. Accessed through the Beacon Registry API (Application Programme Interface), it allows app developers to use the detection of a beacon to trigger the provision of contextual information such as boarding times or information on a connecting flight. The Beacon Registry API is one of the APIs offered by SITA, which include weather, baggage tracking and flight information.
In October last year, Nice Côte d’Azur Airport opened the first part of the refurbished Terminal 1 retail area with a wider range of outlets and more circulation areas, making the area more enticing and welcoming for departing passengers.